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When our firm started more than two decades ago, clients didn’t want help with the media as part of our service. Now, almost every client wants – and needs – public relations advice. BGR Public Relations fulfills that need in a big and unique way.
Led by veteran TV and print journalist Jeff Birnbaum, BGR PR specializes in offering counsel in a way that sets it apart. Jeff and his team can explain how reporters think – and how they decide what news is from their perspective – in ways that conventional PR people simply cannot. Their writing skills are also exceptional.
Jeff is joined by Jo Maney, a veteran leadership aide in Congress who dealt daily with reporters on Capitol Hill and from around the world. Prior to BGR, she worked on Capitol Hill for 14 years, most of them as Communication Director for the powerful House Rules Committee, the traffic cop for all significant legislation that moves through the House of Representatives. She complements Jeff perfectly because she worked from the inside to help develop communications strategies for the major stories that Jeff covered as a reporter, including anti-terrorism, economic stimulation and health care reform.
Jeff and Jo work closely with Bill Turenne Jr., who helped organize major media events and outreach at both the White House and the Pentagon, and Sam Amsterdam, BGR’s Head of Digital Communications. They are exactly the kinds of experts clients need to deal with crises, to advance policy goals, to conduct issue campaigns and to disseminate key messages widely and in the world’s most prestigious publications – on air, in print and online.
Jeff Birnbaum is one of Washington’s most distinguished and accomplished journalists. For nearly 30 years, he has operated at the city’s top echelon. He worked for 16 years at the Wall Street Journal, covering Congress, tax legislation, politics and the White House. He was a senior political correspondent for Time Magazine, the Washington bureau chief of Fortune Magazine and a columnist for the Washington Post. He is also the author of four books about official Washington and has been a Fox News political analyst for more than a dozen years.
Jeff and the rest of his public relations staff operate both in Washington and in London. BGR Public Relations works in tandem with the firm’s lobbyists and also has clients of its own. The practice includes: crisis management, public policy campaigns, online outreach, foreign-government representation and straight-up corporate PR. Jeff has also developed a cottage industry of rebranding trade associations by choreographing the roll outs of their newly chosen chief executives.
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| Reputations can be made and lost in seconds online. That’s why BGR offers a robust web design and social media practice. From development to day-to-day operations, we pride ourselves on delivering measurable results and transforming our clients into active players in a global online world.
We design and maintain next-generation websites and manage the latest social media. We also craft online messages that resonate with key audiences, improve online positioning through search engine optimization, conduct online petition drives and provide detailed analytics to demonstrate what our work has actually accomplished.
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Compelling, next-generation website design |
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Comprehensive social media campaigns |
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Multimedia production and promotion |
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Creation of clear, attractive content |
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Outreach to new media editors and writers |
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The web has forever changed the rules of communication. Content-rich websites, blogs, YouTube videos, e-books and other online media are necessary tools in the modern age. No communications effort is complete without an online component. BGR’s online services are first rate.
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Jeffrey H. Birnbaum
