Whether in London, Brussels, Paris, Madrid, Rome, Berlin, or Bucharest, BGR has deep, productive business  roots throughout the European Union. |
| We leverage our combined transatlantic resources and talents to meet the objectives of our clients in Europe. We have an intimate understanding of Europe’s decision-makers and media, at both the EU and national member state levels. Our staff brings a wealth of experience acquired from working with the European Commission in Brussels, NATO, and some of the leading global communications agencies. And our cultural and political sensitivities — facilitated by the London team’s fluency in seven languages (including Russian and Serbo-Croatian) — allow us to serve as an effective cultural interface between our clients and their target audiences.
BGR Gabara’s communications campaigns are calibrated to reach Europe’s principal policymakers, regardless of their location in Europe.
Instead of wasting valuable time and resources in scattershot campaigns that pepper massive audiences with whisper-quiet messages, we target key decision makers with messages that resonate.
Just like the BGR Group in Washington, D.C., BGR Gabara is positioned at the apex of the European market, where clients demand expert strategic advice and seamless connectivity. Typically, we report directly to CEOs, where our counsel figures prominently in their decisions.
Rather than artificially impose foreign models, we approach political campaigning with a thorough knowledge of local realities, providing customized solutions that borrow the best of American campaign strategy and local talent. Consistent with the logic of today’s global economy, reaching an audience in Brussels for a client based in Washington or Moscow might mean placing a high-profile op-ed in Paris or even Kyiv, staging a news conference in Brussels, hosting a high-profile event with a London think tank, or sponsoring a road show in the Baltic States.
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Ivo Ilic Gabara